Branding Workshop with Tony Blow, Strategy Director at Stand

Tony will delve into the fundamental principles of brand definition, positioning, and development, illustrating how these concepts extend far beyond logos and marketing into the built environment.

He will explore how architects and designers can harness the same strategic thinking that successful brands use to shape perceptions, create emotional connections, and establish a lasting presence. By drawing parallels between branding and design, Tony will demonstrate that buildings, interiors, and masterplans function as brands in their own right—communicating identity, values, and purpose to the world.

Through insightful case studies and practical strategies, he will provide attendees with a fresh perspective on how to craft projects that resonate with audiences, stand out in a competitive landscape, and leave a meaningful impact.

Lunch included.